The Swedish International Development Co-orporation Agency (Sida) has developed the on-line platform to bring the general public closer to the realities of development work throughout the world and to involve them in the issues.  The target audiences for the site are professionals, people involved in development issues and the general public. The goal of the platform is to raise awareness and generate discussion prior to, during and after the European Development Days (http://www.eudevdays.eu/) in Stockholm this October, and to engage the general public in the debate and questions of international development. The World Log is bringing the tools of the 21st century to bare on the issues to be discussed .       

The World Log shows real stories and discussions from development work around the world in an easily accessible way.  Entries are plotted on Google maps and marked up by topic, making your blog and others easily available to those not versed in blog search tools. The platform will be heavily promoted during the European Development Days through several official sites such as the Swedish Ministry for Foreign Affairs, the Swedish EU Presidency website and the Sida website. The goal of the platform is to drive as many people as possible to the actual blogs, such as yours, and engage them in actual development work discussions and activities from around  the world. 

Registration for the site is free and will take roughly 10 minutes of your time. You can attach your blog by simply copying and pasting in your RSS feed into your World Log profile. You can set up standard tags for your entries, such as the country you are working in or writing about and the issues that you regularly address such as AIDS or water. This way when someone searches for articles, blogs and discussions about, for example, water, you will be part of the results. You can also add specific tags for specific articles. For example if you regularly write about agricultural development in Rwanda but write a blog entry about women’s issues in Central Africa, you can tag that specific blog entry to reflect the different topic. 

The World Log is not limited to blogs alone. Newsletters, photos and videos are all supported and encouraged. All you need is the RSS feed.  The platform also supports discussions and comments based on entries so that you can follow what your readers are saying. Readers who click on your entry are directed to your site so you register the hit. We have developed a widget that you can embed in your site if you wish your readers to see on-going discussions and topic on the World Log related to what you write about. And we also have badges that you can attach to your site to show your affiliation with the World Log. There are no strings attached, we do this to promote discussion and engage the public, though we encourage you to promote the site for your and others benefit. 

I really hope that you will consider being a part of the discussion. You are passionate about the issues and development (which is why I am contacting you) and so are we. More detailed information about the site, including an easy to use set-up guide, can be found here (http://theworldlog.org/signup-info/).  If you have any questions, please ask. 

The World Log is an opportunity for you to reach new readers and have your voice heard in the build up to, during and after the European Development Days conference. 

Thank you for your help and time
Lars Hansen
lars@theworldlog.org

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El día 15 y 16 de junio se llevó a cabo la reunión del BRIC, un bloque conformado por 4 países cuyas potencialidades son apreciables en los ámbitos políticos y económicos, además poseen los territorios más extensos del mundo; estos países son: Brasil, India, Rusia y China, los máximos líderes de estas naciones analizaron temas como la lucha a las consecuencias de la crisis financiera y la seguridad energética asimismo se solicitó colaboración para el mejoramiento del ambiente internacional para el comercio y la inversión.

El mundo está viviendo un momento en el cual las carencias se están multiplicando, al mismo tiempo que los problemas ambientales se suman al caos internacional; es necesario combatir con soluciones, pese a esto, si los intereses siguen siendo individualistas será aún más dificultoso que nazca una equidad y exista una integración entre los países, esto se logra a través de el reconocimiento de fortalezas y debilidades de cada uno, de manera tal que se compensen las faltas y pueda darse el equilibrio.

Otra recomendación que contribuiría significativamente y que además apoya una iniciativa del BRIC es la modernización de la infraestructura agrícola y la creación de alianzas comerciales que también aporten tecnología al parque industrial. Igualmente deberían unir sus fuerzas para la producción de alimentos y apoyo al sector privado para así combatir la crisis económica mundial que amenaza la seguridad alimenticia global.

Otro punto en el cual deberían enfocarse tanto los integrantes del BRIC como de otras organizaciones mundiales es en la implementación de una divisa supranacional que esté al nivel del dólar, sin embargo que la misma sea estable, previsible, diversificada y ofrezca la posibilidad a los intercambios comerciales en monedas locales de los demás países.

Para concluir se puede decir que los tratados internacionales ayudarían a que se garantice un bienestar político y se eviten los conflictos entre naciones, la pacificación está en manos de los mandatarios pero con el aporte de cada ciudadano para el mejoramiento de la sociedad se puede llegar al cambio necesario para el desarrollo de cada país.

Elaborado por:

Estudiantes de 7mo semestre de Comunicación Social Corporativo. Universidad Santa María. Sección “X”

Julio 2009.